ABSTRACT
This study examined unique selling point (USP) and customer patronage in business organization. The hospitality Industry is comprised of individual hotels in which each one of them differs in the way that they position their products and services with the intention of catering for the advancing present day consumer needs. It is hence important for hospitality businesses to possess a unique selling proposition. The study adopted a quantitative research method which consisted of a survey questionnaire whereby questionnaires were distributed out to 80 respondents with feedback from eighteen of the respondents after which quantitative data was obtained. The results of this study concluded that the aspects of marketing in the marketing mix are viewed differently among different people but still some of the elements carry more weight in terms of what consumers may be willing to overlook during a hotel visit. In conclusion of this study, the main elements that marketing teams should put emphasis to are price and location. Although the product image and promotion are also important in marketing, they do not carry as much weight in a consumer purchase decision to a hotel.
ABSTRACT
This study is aimed to ascertain the impact of mass media campaign aimed curbing the spread...
Background of the study
Audio and visual materials like radio, projector, chalkboard etc play a very im...
Abstract
This research work focused on role of radio in propagating culture in Nigeria. The study was limited to K...
BACKGROUND OF STUDY
The ever-increasing focus on enhancing women's reproductive health on a...
ABSTRACT
This study attempts to analyze the effectiveness of vocational training centres in the attainm...
ABSTRACT
This study was carried out to examine parental academic background and primary school pupils&r...
BACKGROUND OF THE STUDY
Fraud is an endemic that are gradually becoming a normal way of life in both pu...
ABSTRACT
Poverty reduction is a function of many factors which include funding by microfinance banks. The effort t...
Abstract
This study was carried out on the impact of cashless policy on the economic growth of Nigeria. The research des...
ABSTRACT
In spite of the varying levels of contamination widely reported, sachet water is still well accepted. This...